The Branded App is a major addition to the Wix offering, enabling business owners to have another medium to activate their brand. "This release is another step in our native mobile app strategy making sure users can create custom iOS and Android apps as easily as they create custom websites. SVP of mobile, app market and strategic products at Wix Ronny Elkayam provided further insight on the company's new native mobile app offering in a press release (opens in new tab), saying: Branded App by Wix also supports any type of business from fitness to restaurants to stores, blogs, forums and even virtual events (opens in new tab).Įxisting Wix users will benefit from the fact that the tools and features from their site are automatically integrated and activity from both the app and their site will be synced to the Wix dashboard. Using the service, business owners will be able to customize their app icon as well as the the layout and content of their app including product pages, booking services, forums and groups, chat functions, blogs, push notifications and more.
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